Sonic Branding for Retail — since 2024

Your brand
already has a sound.
We make you
hear it.

Original compositions tailored for your store. More time in-store, higher average spend, customers who return. Without them even noticing.

+9%Revenue with the right musicHUI Research, 1.8M transactions

You invest in window displays.

You invest in lighting.

You invest in scent.

And then you play the radio.

I'm a musician with years of work across real projects — from composition to production. I've studied retail marketing and consumer behaviour. My core business is music for physical spaces: stores, hotels, restaurants. Not playlists. Original compositions built to influence the people who live in them.

The numbers
0
Total revenue
HUI Research — 1.8M transactions
0
Sales with the right music
North et al., 1999
0
With the wrong music
Decline vs. silence
The science

Four neurotransmitters. One purchase decision.

DopamineReward — pleasureMore desire to stay. More desire to buy.
SerotoninMood — wellbeingThe customer feels good here. They come back.
CortisolStress — the brakeLowered by the right music. Spending accelerates.
OxytocinConnection — trustThe brand becomes familiar. Loyalty is built.

"The right music acts like a legal drug. It alters the emotional state of the customer without them being aware of it."

Chanda & Levitin, Trends in Cognitive Sciences, 2013
The process

From your identity to your sound. In three phases.

01
Research

We analyze your typical customer, the streaming data for their segment, and the sonic markers of your positioning. The right sound isn't invented: it's discovered.

02
Composition

I compose new, original music. Not playlists. Not algorithm-generated. Composed by me, shaped by your identity, using the same instruments I use for my own albums.

03
Deploy & evolution

It plays 8–12 hours a day in your store. It evolves by season, by event, by time of day. This isn't a project: it's a relationship.

The results

The KPIs your CFO understands.

Total revenue+9.1%HUI Research, 1.8M transactions
Time in store+20–40%Milliman
Willingness to spend+18–25%Areni & Kim, 1993
Repeat visits+90%Mood Media, n>10,000
Brand perception+70%Mood Media, 2017–2024

Peer-reviewed studies spanning 40+ years of sound neuroscience in retail.

Instant quote

Drag. And discover how much it costs to be remembered.

€39 per month per store. Every 10 stores, two are free.

5stores
110100
Monthly
195/month
5 stores billed
Yearly
2340/year
yearly plan
Per store
39,00
per store/month (effective)

The right music is worth 9% more per transaction. The wrong music performs worse than silence. This is a quote, not a contract. Write to me and we'll find the right plan for your brand.

"The right music is the most underestimated marketing investment in retail."

Stop underestimating it.